By Babs Daramola
Editor-in-Chief
Excitement buzzed through the Presidential Villa in Abuja yesterday as editors and media insiders gathered for the 21st All Nigeria Editors Conference (ANEC 2025. All eyes were on Nduka Obaigbena, Chairman and Editor-in-Chief of Arise Media Group, as he unveiled a platform that has been long in the making.
LekeeLekee is a social platform built for Africa and aimed at the world. The announcement marks a bold step in giving African creators, brands, and users a homegrown space to connect, share, and thrive. The energy in the room made it clear that this was a right moment for the announcement. An announcement that signals a new chapter for African digital media.
Designed specifically for African realities, LekeeLekee is mobile-first, light on data, and built to serve creators, brands, and everyday users. From video feeds and messaging to commerce and monetization, the platform promises an all-in-one experience tailored to local needs; a marked departure from foreign platforms built primarily for other markets.
Speaking as Co-Convener of the conference, Nduka Obaigbena, Chairman and Editor-in-Chief of Arise Media Group, captured the platform’s vision. “LekeeLekee will project Africa’s perspectives and creativity to the world. It is designed to empower creators, connect communities, and ensure that African voices are not just heard, but amplified globally.
For years, African creators and media companies have depended on foreign social platforms that extract value and provide limited local opportunities. LekeeLekee seeks to change that, offering a space where African voices can thrive, revenue can remain on the continent, and users can engage in a social ecosystem built for them.
“We cannot afford to sit back and allow others to define our stories, our image, and our future.” Obaigbena went on to highlight the urgency of the moment, warning that Africa’s digital voice is at risk if local players fail to act.
The platform promises to be a game changer for content creators looking to monetize sustainably, for brands eager to reach audiences under African connectivity conditions, and for users seeking a fast, culturally attuned experience. Its success will hinge on whether it can deliver on its promise of accessibility, monetization, and high-quality engagement.
Of course, challenges remain. From building trust and community to achieving widespread adoption and standing tall against global giants. But the vision is unmistakable. As Obaigbena reminded the editors in attendance, “The digital world is moving fast, and Africa must move faster.”
If LekeeLekee delivers on its promise, it could become much more than a social platform. It could be the long-awaited stage where Africa finally tells its own story, loudly, proudly, and on its own terms.
At The Naija Broadcastar, we see LekeeLekee as more than a platform. It’s a declaration that Africa is ready to own its digital future. The journey will not be without hurdles, but if innovation meets integrity and inclusion, this could well become the continent’s defining digital story.